Japan’s Tourism rebound: 25 million visitors in 2023 propel economic recovery

In a significant turnaround, Japan experienced a tourism resurgence in 2023, welcoming a staggering 25 million tourists—the highest number since 2019.

In a momentous turn of events, Japan experienced a remarkable resurgence in its tourism sector in 2023, hosting an impressive 25 million tourists. This surge represents the highest number of visitors since 2019 and comes as a crucial boon to Japan’s recovering but delicate economy. The weakened yen played a pivotal role in attracting post-pandemic visitors, significantly enhancing their spending power and making Japan a more affordable destination.

Japan’s National Tourism Organization disclosed on Wednesday that the number of inbound tourists in 2023 skyrocketed from the meagre 3.8 million recorded in 2022. Additionally, December marked the seventh consecutive month in which the number of foreign visitors exceeded 2 million, achieving the highest figure for that month on record.

The return of substantial numbers of visitors to Japan is a positive and much-needed development for an economy that faced its most significant contraction since the peak of the pandemic in the summer months. The persistent weakness of the yen throughout the year, averaging around ¥140.5 against the dollar, played a crucial role in attracting tourists, contributing to their enhanced spending power and positioning Japan as a more affordable and attractive destination.

This surge in tourism not only directly stimulates the Japanese economy through increased spending but also generates positive spillover effects across various sectors, including hospitality, transportation, and retail. The revival of tourism stands as a testament to Japan’s enduring appeal as a destination, showcasing its rich cultural heritage, technological innovation, and breathtaking natural landscapes.

As the world gradually emerges from the shadows of the pandemic’s impact, Japan’s ability to attract a record number of tourists in 2023 underscores the resilience and allure of its tourism sector. The country’s commitment to providing a safe and welcoming environment, coupled with favourable exchange rates, positions Japan as a frontrunner in the global tourism recovery.