Samsung unveils Galaxy S24 series with advanced AI features, aiming to regain top phone seller position

Samsung Electronics has introduced its latest Galaxy smartphones, including the premium S24 Ultra model, with enhanced artificial intelligence (AI) features as part of its strategy to reclaim the position of the world’s largest phone seller.

In a highly anticipated event, Samsung Electronics has revealed its latest flagship Galaxy smartphones, including the premium Galaxy S24 Ultra, equipped with advanced artificial intelligence (AI) features. The launch, held at a sports centre in San Jose, California, signifies Samsung’s strategic move to regain its position as the world’s top phone seller, currently held by Apple. President T.M. Roh emphasized the pivotal role of AI in reshaping the mobile industry, positioning mobile devices as central to the AI revolution.

The standout feature of the Galaxy S24 Ultra is its real-time interpretation of foreign language phone calls and on-device text translation. With support for 13 languages, Samsung’s proprietary AI technology powers this function, offering users a seamless and efficient communication experience. The partnership with Google introduces a groundbreaking search function that leverages AI. Users can simply circle a phrase or image to initiate a search, eliminating the need for manual input and enhancing overall usability.

AI integration extends beyond language interpretation and search functionalities. Messaging features are enhanced with AI-driven recommendations for responses, streamlining communication for users. The Galaxy S24 series also incorporates AI into car systems, assisting with tasks and recommendations to ensure a safer driving experience.

The camera capabilities of the Galaxy S24 Ultra receive a boost from generative AI. Users can leverage AI-driven background filling or removal, showcasing Samsung’s commitment to pushing the boundaries of smartphone photography.

Samsung’s focus on AI is part of a broader industry trend, with mobile devices emerging as primary access points for AI-driven services and experiences. The Galaxy S24 series, scheduled to start shipping on January 31, is positioned as a testament to Samsung’s commitment to innovation and leadership in leveraging AI for smartphones.

With a starting price of $1,299 for the Ultra model, Samsung aims to offer consumers a premium experience coupled with cutting-edge AI capabilities. As the demand for AI-integrated smartphones continues to grow, Samsung positions itself at the forefront of technological advancements, anticipating a shift in consumer preferences toward devices that seamlessly integrate AI into various aspects of daily life.