Seoul drives tourism revival to attract more foreign tourists

In a bid to revitalize tourism, Seoul collaborates with international travel agencies, hosting exploratory tours for officials from China, Malaysia, Singapore, Thailand, and the Philippines. Initiatives aim to tailor experiences for younger visitors and showcase Seoul’s attractions.

In a proactive move to rejuvenate tourism, the Seoul Metropolitan Government is enticing international tourists by collaborating with overseas travel agencies to craft tailor-made experiences aimed at younger demographics.

Six officials representing travel agencies from China, Malaysia, Singapore, Thailand, and the Philippines recently embarked on a preliminary exploration tour of Seoul from April 29 to May 2. This initiative, backed by the city government and Seoul Tourism Organization, aims to foster B2B partnerships and showcase Seoul’s unique attractions.

Since 2016, Seoul has inked deals with 45 travel agencies from 22 countries, bolstering its global tourism appeal and competitiveness. Following the recent Seoul Fam Tour, the city plans to host two more exploration tours in June and September, targeting agencies from Europe, the U.S., the Middle East, Taiwan, Hong Kong, and Japan.

The inaugural tour spotlighted emerging hotspots like Seongsu-dong and Yongsan, popular among the influential 20s and 30s demographic. Participants also visited the Seoul Hiking Tourism Center near Mount Bugak and attended Seoul Festa 2024, showcasing the city’s diverse tourism offerings.

Seoul Hiking Tourism Center caters to international tourists with hiking tour information in multiple languages and gear rental services. Meanwhile, Seoul Festa, a premier spring festival, provides a vibrant immersion into Korean culture.

Travel agency representatives offered insights on tourism trends and proposed enhancements, such as information signs in tourist spots and increased trash cans for a better visitor experience.

Kim Young-hwan, director general of the Tourism and Sports Bureau, reiterated the city’s commitment to collaborating with international agencies to develop unique tourism offerings in Seoul.