In a move to strengthen the tourism sector of Cambodia, Prime Minister Hun Manet has extended a warm welcome to Singapore-based travel agency Trip.com, following the company’s announcement of its commitment to attracting more visitors to Cambodia. The Prime Minister’s endorsement emphasizes the significance of international collaboration in revitalizing the tourism industry of Cambodia.
Trip.com, which plays a prominent role in the travel and tourism industry, has expressed its intention to actively contribute to the recovery and growth of the tourism sector of Cambodia. The company’s commitment aligns with the ongoing efforts of the government of Cambodia to position the country as an attractive destination for international tourists, fostering economic development and cultural exchange.
On January 16, Prime Minister Hun Manet met with Jane Sun, the CEO of Trip.com on the sidelines of the World Economic Forum 2024, that held in Davos, Switzerland. The Prime Minister acknowledged Trip.com’s pledge as a positive step towards revitalising the country’s tourism. This underscores the importance of such partnerships in promoting the nation’s unique cultural heritage and diverse attractions.
The CEO of Trip.com outlined the business model in the meeting. Sun also talked about the ever-lasting and far-reaching influence of the company as one of the world’s largest platforms with more than 400 million users globally. She also confirmed that the company intends to cooperate with partner firms in Cambodia to attract and bring more and more tourists to the nation. She even describes Cambodia as a beautiful nation and a very attractive tourist destination.
The collaboration aims to tap into emerging travel trends and cater to the evolving preferences of modern-day tourists seeking unique and enriching experiences. The Prime Minister of Cambodia welcomed Trip.com’s intention wholeheartedly to expand its investment activities in Cambodia. This can be done especially through cooperation with the local partners.
The Prime Minister of Cambodia also described how his government has introduced many policies and mechanisms to promote the growth of tourism in Cambodia during the post-COVID crisis. The chairman of the Pacific Asia Travel Association (PATA), Thourn Sinan, acclaimed the news, stating that Cambodia needs the participation of large-scale tourism entities such as online travel agencies (OTA), to reach its full potential.
As per the chairman of the Pacific Asia Travel Association noted in the past OTAs had some difficulties due to certain tariffs imposed on local businesses by the government. He asked the government to ensure that there should be transparent competition in this sector. Angkor Air, the national flag carrier of Cambodia, signed a memorandum of understanding (MoU) with the company Trip.com to set up a smart airport service at Siem Reap province’s Siem Reap-Angkor International Airport (SAI).